Principles of Marketing

Principles of Marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2008
©2008
Edition:twelfh edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 557 pages illustrations 29 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0136132375
9780136132370

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