Managing sales leads turning cold prospects into hot customers
Sales leads are what successful marketing is all about. THat is where the money is. This book shows how to get the most out of this crucial investment. Good, qualified leads make sales forces more efficient, more effective, and more profitable
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Chicago, Ill.]
American Marketing Association
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Leading your sales team