Managing sales leads turning cold prospects into hot customers

Managing sales leads turning cold prospects into hot customers

Sales leads are what successful marketing is all about. THat is where the money is. This book shows how to get the most out of this crucial investment. Good, qualified leads make sales forces more efficient, more effective, and more profitable

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Bibliographic Details
Main Author: Obermayer, James W. (Author)
Format: Book
Language:English
Published: [Chicago, Ill.] American Marketing Association 2007
Subjects:
Sales management
Online Access:Click Here to View Status and Holdings.
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