Business and Competitive Analysis Effective Application of New and Classic Methods
Serves as a how-to guide for business and competitive analysis. Intended for managers, consultants, functional specialists, and strategists, this title begins with guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results.
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Main Authors: | Fleisher, Craig S. (Author), Bensoussan, Babette E. (Author) |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ
Financial Times Press
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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