Business and Competitive Analysis Effective Application of New and Classic Methods

Serves as a how-to guide for business and competitive analysis. Intended for managers, consultants, functional specialists, and strategists, this title begins with guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results.

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Bibliographic Details
Main Authors: Fleisher, Craig S. (Author), Bensoussan, Babette E. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Financial Times Press 2007
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