Strategic marketing creating competitive advantage

Saved in:

Bibliographic Details
Main Authors:	West, Douglas C. (Author), Ibrahim, Essam (Author), Ford, John B. 1949- John Battice (Author)
Format:	Book
Language:	English
Published:	Oxford Oxford University Press 2006
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-366272
005	202101716844
008	t2006 a 001 eng D
020	#	#	\|a 9780199273980 \|q paperback
020	#	#	\|a 0199273987 \|q paperback
040	#	#	\|a DLC \|b eng \|c DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.135 \|b .W47 2006
100	1	#	\|a West, Douglas C. \|e author
245	1	0	\|a Strategic marketing \|b creating competitive advantage \|c Douglas West, John Ford, and Essam Ibrahim
264	#	1	\|a Oxford \|b Oxford University Press \|c 2006
264	#	4	\|c ©2006
300	#	#	\|a xxv, 517 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Decision making
700	1	#	\|a Ibrahim, Essam \|e author
700	#	#	\|a Ford, John B. \|d 1949- \|e author \|q John Battice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=366272
964	#	#	\|c BOK \|d 01