International marketing

The second edition of International Marketing serves as a textbook for an introductory course on international marketing

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Bibliographic Details
Main Author: Joshi, Rakesh Mohan (Author)
Format: Book
Language:English
Published: Oxford New York Oxford University Press 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Oxford  |a New York  |b Oxford University Press  |c 2005 
264 # 4 |c ©2005 
300 0 0 |a xiii, 750 pages  |b illustrations  |c 24 cm  |e 1 CD-ROM (4 3/4 in.) 
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504 0 0 |a Includes bibliographical references and index 
520 # # |a The second edition of International Marketing serves as a textbook for an introductory course on international marketing 
650 # 0 |a International trade 
650 # 0 |a Export marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=366269 
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