International marketing

The second edition of International Marketing serves as a textbook for an introductory course on international marketing

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Bibliographic Details
Main Author: Joshi, Rakesh Mohan (Author)
Format: Book
Language:English
Published: Oxford New York Oxford University Press 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The second edition of International Marketing serves as a textbook for an introductory course on international marketing
Physical Description:xiii, 750 pages illustrations 24 cm 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0195671236