Product strategy and management

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Bibliographic Details
Main Authors: Bake, Michael John (Author), Hart, Susan J. (Author)
Format: Book
Language:English
Published: Harlow FT Prentice Hall 2007
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Bake, Michael John  |e author 
245 1 0 |a Product strategy and management  |c Michael Baker and Susan Hart 
250 # # |a 2nd ed 
264 # 1 |a Harlow  |b FT Prentice Hall  |c 2007 
264 # 4 |c ©2007 
300 # # |a xvii, 541 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [504]-526) and index 
650 # 0 |a Product management 
650 # 0 |a New products  |v Case studies  |x Management 
700 1 # |a Hart, Susan J.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=366248 
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