Global marketing a decision-oriented approach
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2007
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-366243 | ||
| 005 | 2020929113045 | ||
| 008 | t2007 a 001 eng D | ||
| 020 | # | # | |a 9780273706786 |
| 040 | # | # | |a UtOrBLW |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .H65 2007 |
| 100 | 1 | # | |a Hollensen, Svend |e author |
| 245 | 1 | 0 | |a Global marketing |b a decision-oriented approach |c Svend Hollensen |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a Harlow, England |b Pearson Education |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xxxiii, 714 pages |b illustrations (some colour) |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a International business enterprises |
| 650 | # | 0 | |a Export marketing |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=366243 |
| 964 | # | # | |c BOK |d 01 |
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Global marketing a decision-oriented approach