Essentials of contemporary advertising

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Bibliographic Details
Main Author:	Arens, William F.
Other Authors:	Schaefer, David H.
Format:	Book
Published:	Boston McGraw-Hill Irwin 2007
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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001	wils-366223
020	0	0	\|a 0073136662 (alk. paper)
020	0	0	\|a 9780073136660
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5821 \|b .A74 2007
100	1	0	\|a Arens, William F.
245	1	0	\|a Essentials of contemporary advertising \|c William F. Arens, David H. Schaefer
260	0	0	\|a Boston \|b McGraw-Hill Irwin \|c 2007
300	0	0	\|a xxviii, 558 p. \|b ill. (chiefly col.), map \|c 28 cm
504	0	0	\|a Includes bibliographical references (p. 506-521) and indexes
650	#	0	\|a Advertising
700	1	1	\|a Schaefer, David H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=366223
964	#	#	\|c BOK \|d 01