Essentials of contemporary advertising
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| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxviii, 558 p. ill. (chiefly col.), map 28 cm |
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| Bibliography: | Includes bibliographical references (p. 506-521) and indexes |
| ISBN: | 0073136662 (alk. paper) 9780073136660 |
Essentials of Contemporary Advertising