The origin of brands how product evolution creates endless possibilities for new brands

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Unknown
Published:	New York Collins 2005
Edition:	1st paperback ed
Subjects:	New products > Management Brand name products > Management Brand name products > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-365888
020	#	#	\|a 9780060570156 (pbk.)
020	#	#	\|a 0060570156 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b R538 2005
100	1	#	\|a Ries, Al
245	1	4	\|a The origin of brands \|b how product evolution creates endless possibilities for new brands \|c Al Ries and Laura Ries
250	#	#	\|a 1st paperback ed
260	#	#	\|a New York \|b Collins \|c 2005
300	#	#	\|a x, 308 p. \|b ill. \|c 21 cm
500	#	#	\|a Includes index
650	#	0	\|a New products \|x Management
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products \|x Management
700	1	#	\|a Ries, Laura
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=365888
964	#	#	\|c BOK \|d 01
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