The origin of brands how product evolution creates endless possibilities for new brands

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Bibliographic Details
Main Author: Ries, Al
Other Authors: Ries, Laura
Format: Book
Published: New York Collins 2005
Edition:1st paperback ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:x, 308 p. ill. 21 cm
ISBN:9780060570156 (pbk.)
0060570156 (pbk.)