Medi@sia global media/tion in and out of context

• Other Authors: Holden, Todd Joseph Miles, Scrase, Timothy J.
• Format: Unknown
• Language: English
• Published: Abingdon [England] Routledge 2006
• Series: Asia's transformations
• Subjects: Mass media and culture > Asia; Popular culture > Asia
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 250 pages illustration 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0415371554; 9780415371551

This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people's practices, values and behaviour in contemporary Asia.