Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits

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Bibliographic Details
Main Author:	Clancy, Kevin J. 1942-
Other Authors:	Krieg, Peter C. 1951-
Format:	Book
Published:	Hoboken, N.J. Wiley 2007
Subjects:	Marketing > Decision making Marketing > Management Product management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.135 \|b .C55 2007
100	1	#	\|a Clancy, Kevin J. \|d 1942-
245	1	1	\|a Your gut is still not smarter than your head \|b how disciplined, fact-based marketing can drive extraordinary growth and profits \|c Kevin Clancy, Peter Krieg
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2007
300	#	#	\|a viii, 296 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 277-283) and index
650	#	0	\|a Marketing \|x Decision making
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Product management
700	1	#	\|a Krieg, Peter C. \|d 1951-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=364948
964	#	#	\|c BOK \|d 01