Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits

Your gut is still not smarter than your head how disciplined, fact-based marketing can drive extraordinary growth and profits

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Bibliographic Details
Main Author: Clancy, Kevin J. 1942-
Other Authors: Krieg, Peter C. 1951-
Format: Book
Published: Hoboken, N.J. Wiley 2007
Subjects:
Marketing > Decision making
Marketing > Management
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 296 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 277-283) and index
ISBN:9780471979937 (cloth)
0471979937 (cloth)

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