Nonprofit marketing best practices
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and s...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support |
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| Physical Description: | xvi, 320 p.pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780471791898 047179189X |
Nonprofit marketing marketing management for charitable and nongovernmental organizations