The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation

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Bibliographic Details
Other Authors:	Plummer, Joseph Thornton 1941-
Format:	Unknown
Published:	Hoboken, N.J. Wiley 2007
Subjects:	Internet advertising
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF6146.I58 \|b O55 2007
245	1	1	\|a The online advertising playbook \|b proven strategies and tested tactics from the Advertising Research Foundation \|c Joseph Plummer ... [et al.]
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2007
300	#	#	\|a xvi, 302 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 265-289) and index
650	#	0	\|a Internet advertising
700	1	#	\|a Plummer, Joseph Thornton \|d 1941-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=364914
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