The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation

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Bibliographic Details
Other Authors: Plummer, Joseph Thornton 1941-
Format: Unknown
Published: Hoboken, N.J. Wiley 2007
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Description
Physical Description:xvi, 302 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 265-289) and index
ISBN:9780470051054 (cloth)
0470051051 (cloth)