The brand who cried "wolf" deliver on your company's promise and create customers for life
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Hoboken, N.J.
John Wiley
2007
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xix, 204 p. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 193-195) and index |
| ISBN: | 9780470127124 (cloth) 0470127120 (cloth) |
The brand who cried wolf deliver on your company's promise and create customers for life 
Living brands collaboration + innovation = customer fascination