The brand who cried "wolf" deliver on your company's promise and create customers for life
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| Format: | Book |
| Published: |
Hoboken, N.J.
John Wiley
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 204 p. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 193-195) and index |
| ISBN: | 9780470127124 (cloth) 0470127120 (cloth) |
The brand who cried wolf deliver on your company's promise and create customers for life