Best practice in market research 30 vision for the future
Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of orga...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research methodological foundations