Best practice in market research 30 vision for the future A compilation of discussion papers, case studies and methodologies from ESOMAR

Best practice in market research 30 vision for the future

Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of orga...

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Bibliographic Details
Other Authors: Mouncey, Peter (Editor), Wimmer, Frank (Editor)
Format: Book
Language:English
Published: Hoboken, NJ Wiley 2007
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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