Packaging design successful product branding from concept to shelf

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Bibliographic Details
Main Author: Klimchuk, Marianne Rosner
Other Authors: Krasovec, Sandra A.
Format: Book
Published: Hoboken, NJ J Wiley & Sons 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-364171
020 0 0 |a 047172016X (cloth) 
020 0 0 |a 9780471720164 (cloth) 
040 # # |a DLC  |d ITMB 
090 0 0 |a TS195.4  |b .K65 2006 
100 1 0 |a Klimchuk, Marianne Rosner 
245 1 0 |a Packaging design  |b successful product branding from concept to shelf  |c Marianne Rosner Klimchuk and Sandra A. Krasovec 
260 0 0 |a Hoboken, NJ  |b J Wiley & Sons  |c 2006 
300 0 0 |a x, 262 p.  |b ill. (some col.)  |c 25 cm 
504 0 0 |a Includes bibliographical references (p 252-253) and index 
650 # 0 |a Packaging  |x Design 
700 1 1 |a Krasovec, Sandra A. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=364171 
964 # # |c BOK  |d 01