Packaging design successful product branding from concept to shelf
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| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, NJ
J Wiley & Sons
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 262 p. ill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographical references (p 252-253) and index |
| ISBN: | 047172016X (cloth) 9780471720164 (cloth) |
Packaging design successful product branding from concept to shelf