Packaging design successful product branding from concept to shelf

Packaging design successful product branding from concept to shelf

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Bibliographic Details
Main Author: Klimchuk, Marianne Rosner
Other Authors: Krasovec, Sandra A.
Format: Unknown
Published: Hoboken, NJ J Wiley & Sons 2006
Subjects:
Packaging > Design
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 262 p. ill. (some col.) 25 cm
Bibliography:Includes bibliographical references (p 252-253) and index
ISBN:047172016X (cloth)
9780471720164 (cloth)

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