Marketing research an applied approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Welwyn Garden City
Financial Times Prentice Hall
2006, 2007
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.2. |b M29 1999 |
| 100 | 1 | # | |a Malhotra, Naresh K. |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Naresh K. Malhotra, David F. Birks |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Welwyn Garden City |b Financial Times Prentice Hall |c 2006, 2007 |
| 300 | # | # | |a xxi, 835 p. |b ill. (chiefly col.) |c 27 cm. |e 1 compact disk |
| 500 | # | # | |a CD-ROM in back pocket |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 700 | 1 | # | |a Birks, David F. |
| 700 | # | # | |a Malhotra, Naresh K. |
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MARKETING RESEARCH an applied approach