Advertising strategy creative tactics from the outside/in

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Bibliographic Details
Main Author:	Altstiel, Tom
Other Authors:	Grow, Jean
Format:	Unknown
Published:	Thousand Oaks, Calif. Sage Publications 2006
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-363921
020	#	#	\|a 9781412917964
020	#	#	\|a 1412917964 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .A758 2006
100	1	#	\|a Altstiel, Tom
245	1	0	\|a Advertising strategy \|b creative tactics from the outside/in \|c Tom Altstiel, Jean Grow
260	#	#	\|a Thousand Oaks, Calif. \|b Sage Publications \|c 2006
300	#	#	\|a xvi, 389 p. \|b ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Grow, Jean
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=363921
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|