Advertising strategy creative tactics from the outside/in
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| Format: | Unknown |
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Thousand Oaks, Calif.
Sage Publications
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 389 p. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412917964 1412917964 (pbk.) |
ADVERTISING CREATIVE STRATEGY. COPY. DESIGN 
Creative strategy and tactics in advertising a managerial approach to copywriting and production