Advertising and promotion an intergrated marketing communications perspective

Advertising and promotion an intergrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. George Eugene
Other Authors: Belch, Michael A.
Format: Book
Published: Boston McGraw Hill 2007
Edition:7th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Sales promotion
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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