Advertising and promotion an intergrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. George Eugene
Other Authors:	Belch, Michael A.
Format:	Book
Published:	Boston McGraw Hill 2007
Edition:	7th ed.
Series:	The McGraw-Hill/Irwin series in marketing
Subjects:	Sales promotion Communication in marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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001	wils-363700
020	#	#	\|a 0071108521
020	#	#	\|a 9780071108522
020	#	#	\|a 9780071105897
020	#	#	\|a 0071105891
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .B387 2007
100	1	#	\|a Belch, George E. \|q George Eugene
245	1	0	\|a Advertising and promotion \|b an intergrated marketing communications perspective \|c George E.Belch & Michael A. Belch
250	#	#	\|a 7th ed.
260	#	#	\|a Boston \|b McGraw Hill \|c 2007
300	#	#	\|a xxvi, 820 p. \|b ill. (some col.) \|c 28 cm.
490	1	#	\|a The McGraw-Hill/Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a HTT752 \|b HM771 \|5 HM
526	0	#	\|a Tourism Marketing Communication Analysis and Decision \|b Master in Tourism Management \|5 Hotel and Tourism Management
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising
700	1	#	\|a Belch, Michael A.
830	#	1	\|a The McGraw-Hill/Irwin series in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=363700
964	#	#	\|c BOK \|d 01