Advertising and promotion an intergrated marketing communications perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw Hill
2007
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| Edition: | 7th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 820 p. ill. (some col.) 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071108521 9780071108522 9780071105897 0071105891 |
Advertising and promotion an intergrated marketing communications perspective