Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

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Bibliographic Details
Main Author:	Jefkins, Frank William
Format:	Unknown
Published:	Aylesbury Intertext 1973
Subjects:	Marketing > Dictionaries Communication > Dictionaries Advertising > Dictionaries
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-36361
020	#	#	\|a 0700202188 (hbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5415 \|b .J438 1973
100	1	#	\|a Jefkins, Frank William
245	1	0	\|a Dictionary of marketing and communication \|b including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences \|c Frank William Jefkins
260	#	#	\|a Aylesbury \|b Intertext \|c 1973
300	#	#	\|a [5], 121 p. \|c 24 cm
650	#	0	\|a Marketing \|v Dictionaries
650	#	0	\|a Communication \|v Dictionaries
650	#	0	\|a Advertising \|v Dictionaries
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=36361
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|