Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

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Bibliographic Details
Main Author: Jefkins, Frank William
Format: Unknown
Published: Aylesbury Intertext 1973
Subjects:
Marketing > Dictionaries
Communication > Dictionaries
Advertising > Dictionaries
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:[5], 121 p. 24 cm
ISBN:0700202188 (hbk.)

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