Marketing in the public sector a roadmap for improved performance

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Lee, Nancy 1932-
Format:	Book
Published:	Upper Saddle River, N.J Wharton School Pub. 2007
Subjects:	Public administration > Citizen participation Government productivity > Management Administrative agencies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-363331
020	#	#	\|a 0131875159 (hardback : alk. paper)
020	#	#	\|a 9780131875159 (hardback : alk. paper)
020	#	#	\|a 9780131875159
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a JF1525.P67 \|b K68 2007
100	1	#	\|a Kotler, Philip
245	1	0	\|a Marketing in the public sector \|b a roadmap for improved performance \|c Philip Kotler, Nancy Lee
260	#	#	\|a Upper Saddle River, N.J \|b Wharton School Pub. \|c 2007
300	#	#	\|a xv, 332 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 291-308) and index
650	#	0	\|a Public administration \|x Citizen participation
650	#	0	\|a Government productivity \|x Management
650	#	0	\|a Administrative agencies \|x Management
700	1	#	\|a Lee, Nancy \|d 1932-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=363331
964	#	#	\|c BOK \|d 01
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