Marketing in the public sector a roadmap for improved performance
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| Format: | Book |
| Published: |
Upper Saddle River, N.J
Wharton School Pub.
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 332 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 291-308) and index |
| ISBN: | 0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159 |
Performance management in the public sector