PERDAGANGAN ELEKTRONIK strategi dan model bagi perniagaan syarikat-dengan-syarikat

• Main Author: Timmers, Paul (Author)
• Other Authors: Amir Muslim (Editor)
• Format: Book
• Language: English
• Published: Kuala Lumpur Institut Terjemahan Negara Malaysia 2007
• Subjects: Electronic Commerce > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Mengandungi bibliografi rujukan dan indeks
• Physical Description: ix, 349 pages illustrations 23 cm
• ISBN: 9830682013

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies.