Penjenamaan merentasi sempadan panduan pemasaran jenama global

Saved in:
Bibliographic Details
Main Author: Gregory, James R
Other Authors: Wiechmann, Jack G, Feroza Shariff
Format: Book
Published: Kuala Lumpur Institut Terjemahan Negara Malaysia 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-363169
020 # # |a 9830681955 
090 0 0 |a HD69  |b .G74 2007 
100 1 # |a Gregory, James R 
245 1 1 |a Penjenamaan merentasi sempadan  |b panduan pemasaran jenama global  |c James R. Gregory bersama Jack G Wiechmann; penterjemah Feroza Shariff 
260 # # |a Kuala Lumpur  |b Institut Terjemahan Negara Malaysia  |c 2007 
300 # # |a xv, 243 p.  |b ill.  |c 23 cm 
500 # # |a Mengandungi indeks 
650 # 0 |a Brand name products  |x Marketing 
700 1 # |a Wiechmann, Jack G 
700 # # |a Feroza Shariff 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=363169 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a0011.2.2||00260##b0011.2.2||00260##c0011.2.2||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||00500##a0011.2.2||01700##a0011.2.2||