Marketing Insights A student guide to marketing
After working through this workbook and reading through you should be able to define marketing and outline the concepts relating to need satisfaction, discuss the notion of exchange and its central role in the marketing process, trace the historical development of commerce and business in the post s...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New South Wale
Oearson Prentice Hall
2006
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| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Professional diploma in marketing study text managing marketing