Marketing Insights A student guide to marketing

• Main Authors: Ali, Shameem (Author), Hall, John (Author), Kidd, Jeffrey (Author)
• Format: Book
• Language: English
• Published: New South Wale Oearson Prentice Hall 2006
• Edition: 3rd edition
• Subjects: Marketing > Study guide; Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: iii, 289 pages illustrations 25 cm
• ISBN: 0733978983; 9780733978982

After working through this workbook and reading through you should be able to define marketing and outline the concepts relating to need satisfaction, discuss the notion of exchange and its central role in the marketing process, trace the historical development of commerce and business in the post second world war period and discuss the orientation of firms periods of our recent history, explain the role of the consumer in the modern marketing system, introduce basic terms and definitions important to the understanding of the modern marketing process, explain the role of marketing in society, understand the various activities and functions that fall in the realm of marketing, apply marketing principles to non business activities in society, recognise the difference between marketing, wants, choices and the quality of life and understand and explain various definitions of marketing.