The white paper marketing handbook how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

The white paper marketing handbook how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

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Bibliographic Details
Main Author: Bly, Robert W.
Format: Book
Published: Mason, Ohio Thomson 2005
Subjects:
Advertising
Market segmentation
Communication in marketing
Selling
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 229 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0324300824 (alk. paper)
9780324300826

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