Marketing management and strategy

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Bibliographic Details
Main Author:	Doyle, Peter 1943-2003
Other Authors:	Stern, Phil 1954-
Format:	Unknown
Published:	New York Financial Times Prentice Hall 2006
Edition:	4th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Doyle, Peter \|d 1943-2003
245	1	0	\|a Marketing management and strategy \|c Peter Doyle and Philllip Stern
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b Financial Times Prentice Hall \|c 2006
300	#	#	\|a xii, 446 p. \|b ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Stern, Phil \|d 1954-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=362157
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