Segmentation strategies for hospitality managers target marketing for competitive advantage

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Bibliographic Details
Main Author:	Morritt, Ronald M.
Format:	Book
Published:	New York Haworth Press 2007
Subjects:	Hospitality industry > Marketing Market segmentation
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Morritt, Ronald M.
245	1	1	\|a Segmentation strategies for hospitality managers \|b target marketing for competitive advantage \|c Ronald M. Morritt
260	#	#	\|a New York \|b Haworth Press \|c 2007
300	#	#	\|a xii, 236 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references (p. 203-209) and index
650	#	0	\|a Hospitality industry \|x Marketing
650	#	0	\|a Market segmentation
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