Segmentation strategies for hospitality managers target marketing for competitive advantage

Segmentation strategies for hospitality managers target marketing for competitive advantage

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Bibliographic Details
Main Author: Morritt, Ronald M.
Format: Unknown
Published: New York Haworth Press 2007
Subjects:
Hospitality industry > Marketing
Market segmentation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 236 p. ill. 22 cm
Bibliography:Includes bibliographical references (p. 203-209) and index
ISBN:9780789022165 (hard : alk. paper)
0789022168 (hard : alk. paper)
9780789022172 (soft:: alk. paper)
0789022176 (soft:: alk. paper)

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