Understanding aesthetics for the merchandising and design professional

• Main Author: Fiore, Ann Marie (Author)
• Other Authors: Kimle, Patricia Anne
• Format: Book
• Language: English
• Published: New York Fairchild Publications 1997
• Subjects: Clothing and dress > Psychological aspects; Aesthetics > Psychological aspects; Clothing trade > Marketing; Fashion design; Clothing and dress > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 439 pages illustration 26 cm
• Bibliography: Includes bibliographical references (p. 420-429) and index
• ISBN: 9781563670824; 1563670828

Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.