Marketing research

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Bibliographic Details
Main Author:	McDaniel, Carl D.
Other Authors:	Gates, Roger H 1942-
Format:	Book
Published:	Hoboken, NJ Wiley 2007
Edition:	7th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-360846
020	0	0	\|a 0471755281 (hbk.)
020	0	0	\|a 9780471755289 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .M3825 2007
100	1	0	\|a McDaniel, Carl D.
245	1	0	\|a Marketing research \|c Carl D. McDaniel, Jr, Roger Gates
250	0	0	\|a 7th ed
260	0	0	\|a Hoboken, NJ \|b Wiley \|c 2007
300	0	0	\|a 1 v (various pagings) \|b ill \|c 26 cm. \|e 1 CD-ROM (4 3/4 in)
500	0	0	\|a "SPSS 140 student version, for Windows 2000, XP, and ME"--CD-ROM
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	1	\|a Gates, Roger H \|d 1942-
740	0	0	\|a SPSS for Windows
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=360846
964	#	#	\|c BOK \|d 01