Marketing research

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Bibliographic Details
Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H 1942-
Format: Book
Published: Hoboken, NJ Wiley 2007
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"SPSS 140 student version, for Windows 2000, XP, and ME"--CD-ROM
Physical Description:1 v (various pagings) ill 26 cm. 1 CD-ROM (4 3/4 in)
Bibliography:Includes bibliographical references and index
ISBN:0471755281 (hbk.)
9780471755289 (hbk.)