Services marketing text & cases
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill Publishing
2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9980.5 |b .N37 2006 |
| 100 | 1 | # | |a Nargundkar, Rajendra |e author |
| 245 | 1 | 0 | |a Services marketing |b text & cases |c Rajendra Nargundkar |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New Delhi |b Tata McGraw-Hill Publishing |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xx, 451 pages |b illustrations (some colour) |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Service industries |x Marketing |x Case studies |z India |
| 650 | # | 0 | |a Service industries |x Marketing |x Case studies |z India |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=360769 |
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Services marketing text & cases