Services marketing text & cases

Services marketing text & cases

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Bibliographic Details
Main Author: Nargundkar, Rajendra (Author)
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing 2006
Edition:2nd ed
Subjects:
Service industries > Marketing > Case studies > India
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xx, 451 pages illustrations (some colour) 24 cm
ISBN:0070616310
9780070616318

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