Gimme! the human nature of successful marketing
In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and ma...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ.
John Wiley & Sons
2007
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Brand new brand thinking brought to life by 11 experts who do 
Superbrands an insight into more than 80 of Malaysia's strongest brands