Gimme! the human nature of successful marketing

Gimme! the human nature of successful marketing

In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and ma...

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Bibliographic Details
Main Author: Hallward, John 1961- (Author)
Format: Book
Language:English
Published: Hoboken, NJ. John Wiley & Sons 2007
Subjects:
Advertising > Brand name products
Brand name products > Marketing > Management
Human behavior. > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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504 # # |a Includes bibliographical references (p 209-210) and index 
520 # # |a In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and marketing really works than almost anyone else. 
650 # 0 |a Advertising  |x Brand name products 
650 # 0 |a Brand name products  |x Marketing  |x Management 
650 # 0 |a Human behavior.  |x Marketing  |x Management 
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