Gimme! the human nature of successful marketing

• Main Author: Hallward, John 1961- (Author)
• Format: Book
• Language: English
• Published: Hoboken, NJ. John Wiley & Sons 2007
• Subjects: Advertising > Brand name products; Brand name products > Marketing > Management; Human behavior. > Marketing > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 216 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (p 209-210) and index
• ISBN: 047010029X; 9780470100295

In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and marketing really works than almost anyone else.